Account means a unique account created for You to access our Website or parts of our Website. Explore the world's #1 largest database of ideas and innovations, with 440,567 inspiring examples. However, thanks to a fascinating escapade by Volkswagen, they arrived at a movie theater thinking they were just watching some short film before the main feature started. That’s exactly the case with this Volkswagen safety message, delivered to moviegoers in Hong Kong. The penalties for texting while driving can range from fees to tickets, license suspension and loss, or even criminal charges, depending on the severity of the situation. ALSO SEE: 2015 Chevy Corvette Z06: 650 hp, 650 lb-ft, Most Powerful GM Ever The scene opens with the theater packed, patrons presumably settled in to enjoy the previews ahead of","vehicle":{"make":"Volkswagen","tags":["news","safety","videos"]}}}); At the same time, a special short film aired before the feature. But this seems like an extremely effective way to get people's attention about the dangers of texting and driving. Graphic 'Don't Text And Drive' Ad Will Leave You With Goosebumps Build a portfolio and put your trend-spotting abilities to the test. And this one, in various iterations has already enjoyed almost 1 million YouTube views in just a couple of days. When youre texting and driving, youre distracted in three ways: visually, manually and cognitively. We'd love to hear from you, please enter your comments. If You've Ever Texted While Driving, You Should See This That, I suspect, is a very difficult task. Find nearby businesses, restaurants and hotels. PA bill expands ban on using cellphones while driving. What's it mean 14. Privacy Policy. Are you sure you want to rest your choices? The stunt has already become a huge hit on YouTube, with almost 190,000 views. <. At the same time, a special short film . This app encourages drivers to become safer behind the wheel by offering up to a 20% discount on car insurance based on how safe they drive. U text. Please read our Commenting Policy first. The person in the footage turns the radio on and starts driving. A car starts and heads out down the road. The Volkswagen XL1 super efficient vehicle features new construction techniques, an innovative futuristic-looking body and hybrid drive-train to dramatically increase fuel economy. The advertisement, set in what appears to be a movie theater in Hong Kong, shows an audience watching intently as it's presented a driver's seat view out of the windshield of a moving car. Please tell us about it in the comments below. Performance information may have changed since the time of publication. If You've Ever Texted While Driving, You Should See This, 3,328 people were killed and another 421,000 people were injured. Distracted driving is likely the largest area of insurance losses over the past five years, and many companies have begun to react to this, says Ezra Peterson, senior director of sales at Way.com, a car-focused software platform. Texting and driving is one of the riskiest behaviors drivers can engage in behind the wheel. Join the world's top innovators at our in person events. Source Ads of the World (YouTube) | Via Boing Boing, It's well documented that texting while driving has become an increasing problem over the years. Sarah was my daughter's driving instructor and she was the best!!!! And then so many of them got a text message from what the YouTube summation reveals to be a location-based broadcaster. Uncover major shifts and emerging opportunities with our exclusive PRO research. VW and Sweden's Nord DDB sculpt phone cases from car wrecks in - Ad Age Distracted Driving Messaging - There is a trend towards visually eye-catching messaging campaigns to discourage texting and driving. A special short film aired before the feature showing the ad. Supercharge your marketing by partnering with Trend Hunter. 9% of distracted driving injury crashes . Car insurance rates are calculated for each driver based on a number of risk factors, including your ZIP code, the make and model of your vehicle, your driving history and your claims history. {. Her work has been featured on The Motley Fool, Bankrate, The Simple Dollar, Interest, MSN Money, Stacker, The Spruce, Houston Press, and Very Well, among others. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company. Lol! 2023 CNET, a Red Ventures company. We will notify You of any changes by posting the new Privacy Policy on this page. A number of insurance companies offer apps to monitor distracted driving and reward good driving with discounts, which can incentivize drivers to put their phones down and pay attention to the road. Will anything change the texting and driving habit, though? Jarring Ads About Texting and Driving - Business Insider 18:06 BST 10 Jun 2014. In 2012, the National Highway Traffic Safety Administration estimated that 3,328 people were killed and another 421,000 people were injured in accidents involving distracted drivers. Awesome anti-texting-while-driving ad - okctalk.com Usage Data is collected automatically when using the Website. dont text and drive road safety Volkswagen.
For the performance of a contract: The development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Website. It inspired me to create another powerful texting and driving Ad that VW could release. Volkswagen Anti-Texting Ad Is Brilliantly Simple, Incredibly Lego's Fantastical Anamorphic Billboards 'LEGO Dreamzzz' for New TV Show. A few seconds in, however, all the cell phones in the audience received a text message sent by a nearby device - at the exact moment that the driver in the video veers off the road and crashes into. In these cases, you may face loss of your license or even criminal charges and jail time. The ad, which was shown as a trailer to a feature film at the MCL Cinema in Hong Kong, shows a point-of-view account of a person getting into their car and setting off on a drive. With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website. VW's stop texting while driving ad is brilliant | Stuff.co.nz Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database. In the US, the National Highway Traffic Safety Administration ran. Personally identifiable information may include, but is not limited to. Information provided on Forbes Advisor is for educational purposes only. In case you don't see where this is going, we aren't going to spoil the outcome. WATCH: Volkswagen texting and driving PSA jolts moviegoers, Inflation rate dropped to 3.4% in May. Under the new legislation, motorists cannot handle their cellphones to make a call or almost . Advertising agency Ogilvy. If you were really important enough to need to check that incoming text or email that second, youd have a driver, youd be in the back seat, and you wouldnt have to worry about any of this. Share. Ed Araquel/Lionsgate. Learn the fundamentals of futurism and trends with 100+ online courses about innovation. Yes, limited to school crossing zones, public school property, bus drivers with minor passengers, and novice drivers, No, limited to work zones and novice drivers, 13% of the distracted driving accidents that resulted in fatalities, 9% of distracted driving injury crashes, or about 29,999 accidents in total, 9% of all police-reported distraction-affected crashes, or about 50,098 accidents in total. 5 reviews of AAA Driving School "I had a great experience with AAA Driving School. If youre caught texting and driving, that ticket or fine on your record can result in higher car insurance rates. FREE EBOOK- How to Pass Your Driver's Test: https://amzn.to/3lIwMVt-----Fullerton DMV Behind The Wheel Driving Test Course Route Video - . It also might make some think about the insidiousness in location-based communication. Our Website may contain links to other websites that are not operated by Us. In April, a 32-year-old North Carolina woman died in a crash seconds after posting a message to Facebook and in early May a driver in Vancouver caused a four-vehicle crash while reaching for their phone. [OFFICIAL] Volkswagen: Eyes On The Road - VW AD - YouTube In 2019, 430 people were killed in fatal crashes caused by texting and driving. In theory, it could be driven from the centre of London to the outskirts of Edinburgh in a straight line, using just one gallon of fuel. The large print ads are set up two images that are spread widely apart, separated by a piece of text that poses the challenge: "Try looking at both at the same time." '&l='+l:'';j.async=true;j.setAttribute('class','optanon-category-C0001');j.src= Watch moviegoers react to shocking distracted driving video The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information. Previous studies have found that texting while driving reduces reaction and control times even more than . Warning that texting and driving is 23 times more likely to get drivers involved in a crash, Volkswagen says it has created 153 phone cases made out of crumpled metal from car wrecks. IP address), browser type, browser version, the pages of our Website that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. MadOverAds/YouTube screenshot by Chris Matyszczyk/CNET. Do you know someone who has? Moviegoers stunned by VW's 'don't text and drive' ad (or are - CNET Join our 3,500,000 social media followers, on the cutting edge. I understand that I can unsubscribe at any time. It is powered by a compact 800 cc two-cylinder diesel engine and together with the 20kW electric motor, it car can travel over 600 miles on a single tank of fuel. However, after a few moments, a mass text -- sent on purpose from inside the theater -- goes out to all the moviegoers. Parents and Kids Should watch Out for the Scorpion in the Burger. VW's stop texting while driving ad is brilliant LUKE HOPEWELL 11:51, Jun 11 2014 No matter how many times you hear it, motorists around the world are still using their smartphones behind the. As they look down, the crash happens, taking them by surprise. Forty-eight states ban texting and driving for all drivers, with exceptions in Montana and Wyoming. VW's distracted driving ad . Thats really all it takes to lose your life or take someone elses behind the wheela few seconds of inattention. May 18, 2023; 0 Shares . Volkswagens new anti-texting and driving ad takes unsuspecting movie goers and shows them the dangers of using phone while driving. These anti-texting and driving campaigns tackle a whole realm of issues that relate to distracted driving, from snapping photos to answering phones and looking at push notifications. !function(n,e,o,r,i){if(!e){e=e||{},window.permutive=e,e.q=[],e.config=i||{},e.config.projectId=o,e.config.apiKey=r,e.config.environment=e.config.environment||"production";for(var t=["addon","identify","track","trigger","query","segment","segments","ready","on","once","user","consent"],c=0;c
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